Is Buying a Website the Best Move for Budding Startups?

August 4, 2016

11:00 am

Almost everyone has thought about owning a successful website, blog or business. And it’s quite normal to have such a desire, especially when we think about all the successful cases we hear about week in and week out. However, achieving this is level of success is anything but easy, and buying websites presents as an interesting issues for budding startups.

Most people looking at this possibility can be divided in two categories. On one hand, we have people without the time or expertise to develop a website, preferring to “take the train already in motion”, and look to buy a website already developed, with existing loyal visitors, thus saving them a lot of time and work.

On the other hand, we have those who have the know-how to create and launch a successful website without too much to-do. Unfortunately, they lack the time to nurture them and keep good quality content on them.

For those in both categories, the solution is the Internet business brokerage market, something that is becoming more and more lucrative on the web. Just like what happens with companies that are bought on the verge of bankruptcy, and then recovered and reclaimed, the same can happen to a site.

Some people even buy and sell websites with the perspective of pure investment, buying today to sell tomorrow in order to get financial gain, just like it happens with the stock exchange. Before buying a site it is important to evaluate it, and for that a tool like WebsiteOutlook might be tremendously useful.

For those interested in buying a website, there are also some factors to be taken into account before closing a deal, like information on the number of visitors and page views, revenues and costs, main sources of traffic, curriculum of the seller, and most importantly, the reasons why the site is being sold.

It can be said that, for someone with money to invest, buying a successful website is a great way to get an established and working business, in less time than it would take to launch one from the ground. Nowadays it’s easy to get a hold of the best options, with the booming Internet business brokerage market, so go for it if you fall under one of the aforementioned categories.

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25 y/o, born and living in Portugal. Majored in Biology, but tech and computers were always a passion. Wrote for sites like Windows.Appstorm and MakeTechEasier.

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