March 30, 2012
As an entrepreneur, you are the face of your company. First impressions are important and consequently so too are appearances. The time and energy required to find stylish attire, however, likely is not the best use of your time. Quite the conundrum.
CakeStyle is here to save the day.
Similar to the much-hyped Truck Club, the online personal shopping service for men, CakeStyle works under the same premise but for women.
For Cecelia Myers, company co-founder and CEO, CakeStyle was a long time coming.
“While working with women in Venture Capital and startups, I found myself always having conversations with them about how difficult and time consuming it was to style themselves. They were often presenting in front of people, and wanted to look stylish while still capturing their personalities. Hiring a personal stylist wasn’t what they were looking for, but they also didn’t want to spend the hours it took in a department store to update their wardrobes. CakeStyle’s convenient, quarterly wardrobe updates delivered to your door came out of those conversations,” says Myers.
Each quarter, CakeStyle sends customers a box of customized clothing based on their size, style preferences, and seasonality (including a video explaining each selection). Keep what you like, send back the rest in their pre-paid postage box. Simple as that.
Every shipment contains four to six fully accessorized wardrobes, and if the user decides she wants to keep everything in her box, it’ll cost her a cool $2,500-3,000. Myers admits that in most cases, at least some of the attire will be returned.
Being an early-stage startup and trying to appeal to a time-crunched, high-profile female demographic is no easy task. Getting your service known is one thing, finding the time to get her measurements and to complete a wardrobe interview is a whole other challenge. Myers says, “It can take a while to get people going. Depending on the client, their schedule conflicts can make it difficult to get them started. We work on that by streamlining the process at every turn, while also making sure that they have the opportunity to connect with their stylist whenever they need to.”
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