July 31, 2015
Campus Pursuit – an interactive scavenger hunt that allows college students to engage with various brands – announced earlier this week that the company has partnered with national brands such as KIND Snacks, Chipotle, MeUndies and Neuro Drinks.
Starting this fall, Campus Pursuit will also be available on 11 new campuses while adding more than 30 new student brand ambassadors to its team.
Some of the new campuses include Rochester Institute of Technology, Rutgers University (New Brunswick), Syracuse University, Towson University, University at Albany, University of Delaware, University of Maryland (College Park), and the University of Massachusetts Amherst.
“When we first started, Campus Pursuit was at four campuses in Upstate NY and we had been primarily working with local college town businesses. Now we’re expanding our client base to national brands and increasing our team size,” says Shachar Avraham who started the company with his cofounder Scott Wisotsky last year.
In addition to new partnerships, Campus Pursuit will also be adding new features to its app.
“Now students can comment on prizes and post selfies directly from the app,” says Avraham. “Selfies that the prize winners post have a strong organic reach across social media.
By 2016, the team plans to expand to 50 campuses as it continues to partner with national brands.
“Our goal from the very beginning was to make advertising to the college demographic fun and exciting, and that is what we will continue to do,” says Wisotsky.
Follow @CampusPursuit for updates.
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