November 10, 2014
The Candy Crush Saga gaming experience is coming to life as part of a new fashion line from Zara Terez. The Collection “Candy Crush” will include women’s full-length printed leggings, skirts and dresses, according to a press release. The line launched on October 21st and is giving people the chance the wear characters and candies from one of their favorite games
“When the opportunity to work with King and translate Candy Crush Saga into a wearable collection came up, I was so excited,” says CEO Zara Terez Tisch. “Like Zara Terez, they have a love of color and a playful design sensibility that feels very true to our brand. It’s a wonderful complement to what we do.”
Here’s what you should know about the new line from Zara:
- The line takes looks from candies and characters from the game: According to a press release, the line includes fan favorites such as “Odus the Owl, Swedish Fish and the Lollipop Hammer, among others. The Skater skirts, skater dresses and leggings in the Candy Crush Collection are all inspired by the fun vibrant patterns and brilliant color palettes of the game.”
- Items from the line are sold on ZaraTerez.com and in specialty retailers; prices will range from $68.00 to $114.00.
Tech and Fashion Intersect: What You Should Know
With Fashion Week just a few months ago, we all saw the world of technology merge with fashion, and the collaboration between Zara Terez and Candy Crush is only one example.
“Tech isn’t just changing the way we live and communicate each day, its also changing the way we dress and think about fashion,” says Tisch. “We’ve always taken a tremendous amount of inspiration from technology and innovation – it’s part of Zara Terez’s brand DNA.”
While this partnership is a big step for the fashion brand, it’s not the first time that Zara Terez has merged with games and technology.
“Back in 2012, when the emoji trend was just beginning to gain popularity in the US, we were the first to apply it to fashion with our emoji-printed leggings,” says Tisch of the New York City based company. “Two years later, they’re still one of our best-selling items. We’ve since expanded the line, and now have emoji-printed totes, skully caps, dresses and more.”
More about Zara Terez and Plans for the Future
Tisch says she can’t share plans just yet, but the company does have some very exciting plans for the future.
“Our motto is “Respect the Style” — we want women to feel amazing about themselves, have less self-doubt, and encourage radical inclusion (we actually have a neon sign in our office above the couch that says, “You Can Sit With Us”),” says Tisch. “We’re taking over the world, one legging at a time.”
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