How Carbon Cash is Decreasing Energy Consumption On College Campuses [VIDEO]

March 27, 2014

5:00 pm

The video below is part of an interview series we did at SXSW 2014. Our SXSW Startup Celebration was sponsored by .CO, CEARevolution and LivingSocial. We thank them for their support!

If you’re a current college student (or remember having gone to college), then you know that electricity is constantly being used in every corner of the university (from dorms and classrooms, to research labs and heated pools). Or, maybe, you don’t/didn’t know this; energy consumption is something of which we’re not always actively conscious, and that’s probably because we only pay attention to things when there is something at stake. Carbon Cash is hoping to decrease energy consumption across college campuses by getting students to really pay attention to their energy use, and they’re doing this through real-world incentives.

Carbon Cash is a startup founded by three students at Michigan State University. The company’s main offering is in the form of a mobile app that allows college students to track their electricity by providing consumption data on their building in comparison to others around campus, as well as compare these consumption levels with other universities.

“The ultimate goal is to create a generation of college students that are conscious of what they’re doing when they use electricity or energy in their lives, in order to…stymie global warming,” said founder Bernard Eisbrenner.

Aimed at raising personal consumption awareness and instilling sustainability values, Carbon Cash incentivizes students through a reward system that doles out points based on how much a student has reduced his or her energy use. These points can then be exchanged for exclusive benefits or offers through retailers with which the company has partnered.

In the video below, Eisbrenner further talks about Carbon Cash’s impact on sustainability on college campus, the importance of educating students on energy consumption, and the company’s potential advantage over OPOWERHere’s the video.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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