December 3, 2008
Given the tough economic climate and the desire to make a difference, it’s no surprise that there is a new movement afoot, and it’s being faciilitated and promoted by a nonprofit website.
Increasingly, people are giving charitable gifts this holiday season; that is, a donation in a friend’s name to help make the word a better place, in lieu of giving yet another traditional present. (After all, how many of us need another pen & pencil set or pair of fuzzy slippers?)
Visitors to ChangingThePresent.org can make tangible charitable gifts in a friend’s name. For instance, you can:
· preserve an acre of the wilderness
· provide a child with her first book
· fund an hour of cancer research
· feed a family for a week
· or even sponsor cataract surgery to restore a blind person’s sight.
More than 1,500 tangible donation gifts from hundreds of leading nonprofits address a full range of causes, so you are certain to find something that moves you. No wonder the New York Times called ChangingThePresent the “amazon.com of the nonprofit world.”
You can also personalize beautiful printed greeting cards, which include a photo and description of your gift, right from the site.
StrawberryFrog, one of the hottest creative ad agencies, has donated their time to create two fantastic Public Service Announcements to promote this powerful new type of giving and the nonprofit website that makes it easy. You can see them here: www.ChangeThePresent.org.
The TECH cocktail community certainly knows how to spread a meme. We invite you to join with us in spreading the word. Blog it, share it, twitter it, display our banner ads — whatever you can do.
Thank you very much.
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