Channel Your Inner Social Poet with Haiku Brew

May 17, 2012

1:30 pm

Born at the 2012 App Olympics in Dallas, Haiku Brew is an iPhone app that lets you collaborate with your friends in haiku about shared experiences and interests. Haiku Brew helps you channel your inner “social poet” through a simple, collaborative process: (1) snap a photo, (2) write a line, (3) send to a friend, (4) they write a line and send to  a third friend, and (5) publish your finished Haiku Brew to any social network that allows photo sharing.

The Haiku Brew team has an interesting backstory. I spoke with co-founder Nick Gottlieb about how Haiku Brew got its start.

Gottlieb, who works on Haiku Brew’s Marketing/PR, Business Development, and User Experience, believes it is key for startups to get involved in local events. Only two of the four cofounders knew each other before the BeMyApp hackathon in February. After winning the competition, they decided to start a company together.

“We all work in tech and some of us had been involved in startups before, but we were never part of a team that was this passionate about an idea,” Gottlieb says.

But moonlighting to build an early stage startup isn’t exactly easy.

“We have been putting in a lot of work on this app, and all still have full time jobs,” Gottlieb says. “It’s not easy, but we all enjoy working together and really love what we are building.”

Having a vision the entire team believes in certainly can help. The founders are working on an interesting fusion of technology and creativity, with a social element thrown in to make their product fun.

“It’s our goal to make it easy and fun for people to collaborate on creative endeavors on their cell phones, and Haiku Brew is the first step toward accomplishing that,” Gottlieb says.

You can check out an example brew here, and you meet the Haiku Brew team at our Tech Cocktail Dallas Mixer and Startup Showcase tonight.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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