New Chattertree Features Aim To Bolster Family Social Network

November 8, 2010

11:52 pm

Chattertree, a startup focused on offering a private social networking experience for your family, has continued to evolve its services since we last saw them in May as they were featured at our Chicago mixer event. The five person team has been busy, recently rolling out additional features to better connect families in a passive way similar to a Facebook Wall and News Feed. The new features are described as follows:

  • Family Feed: a dynamic component that allows family members to see, share and connect with their entire family at a glance without having to be in a private room.
  • Instant Search: an aspect that allows family members to easily and rapidly search for those they are connected to.
  • Your Door: a place for every family and its relatives to see updates on family members. Families can leave a quick note and or share a message. Family friends also can leave a note on the door of someone they are connected to, but will not be able to see the feeds.

We got a chance to chat with Chattertree founder Ryan Beale recently and he shared some insight on the new features saying:

“We realized that we already have the users connecting in the private rooms, whether it was with one side of their family or the other and we wanted the users to enjoy a way to get an overall view of what was going on around the entire family. It was a difficult task because we always want to emphasis the intimacy and privacy of the site around the family, however we did it in a way that was fun and dynamic and kept it around the family.”

Thousands of family members in more than 100 countries have signed up to take advantage of Chattertree’s easy-to-use interactive features and it’s Ryan’s hope that this trend will continue with these new social features.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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