Chicago Ventures Invests in Web Tracking Service TrackIf

April 3, 2014

4:34 pm

TrackIf, the Minnetonka-based web tracking company, today announced that they have raised $3M to grow their member base and launch new business and advertising solutions. The funding was led by Chicago Ventures, Wisconsin Investment Partners, New Capital Fund, and Confluence Capital.

TrackIf helps users monitor products online and sends them alerts if something they are interested in goes on sale or is re-stocked. It basically puts the web on autopilot so users can snag that dress they’ve had their eye on, take advantage of hot travel deals, or sell a stock when the time is right.

“People are busy and don’t have a tool that can keep them aware of their exact interests across the web,” said Doug Berg, founder and CEO of TrackIf. “TrackIf allows them to track ‘if’ the things they want to monitor change online, alerting them so they can use the web smarter every day.”

Berg previously founded Jobs2web (which sold for $110 million) and He launched TrackIf in June of 2013, and the platform already has more than 350,000 users who are tracking over 2 million items online.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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