SXSW

Frictionless Communication is Crucial for Success [VIDEO]

By | Mar 27, 2015 at 10:00 am

It might sound like an easy question at first glance: why is it important that your team communicate effectively? Most people would be quick to offer a relevant answer, but there are fewer people who offer a relevant solution. WorkingOn, a platform dedicated to…

SXSW

Your Entrepreneurial Ideas are Worth Fighting For [VIDEO]

By | Mar 27, 2015 at 8:00 am

It’s never easy to get up and pitch your idea to a room full of people. It’s not any easier when you have to stand in front of ABC’s Shark Tank crew, pitch your idea, and then hear how they don’t like it. Lori…

SXSW

RIISE: Building Custom Marketing Strategies for Clients [VIDEO]

By | Mar 26, 2015 at 8:00 pm

Ryan McLaughlin grew up in Dallas, went to Louisiana State University for his undergraduate degree, and ultimately ended up back in Austin where he started his first company. RIISE, as he’s called it, is a consulting agency that focuses on SEO and the entire…

SXSW

Mattr: Why Influencer Marketing is Great for Startups [Video]

By | Mar 26, 2015 at 7:00 pm

Startups make important and necessary pivots all the time. For San Francisco-based startup, Mattr, the change proved to be timely. Mattr provides marketers with consumer insights that includes personality data, as well as values, interests and demographics. The startup started as a social segmentation…

SXSW

Glif: Petroglyphs Brought Into the 21st Century [VIDEO]

By | Mar 26, 2015 at 5:00 pm

Ancient people used to leave behind petroglyphs when they traveled to new locations, marking fertile valleys, amazing views, or areas of shelter for those that would come after them. Michael Ham and Jacqueline Shen founded Glif as an extension of that ancient belief, brought…

SXSW

Publicize: How to Get Your Startup Story Published [VIDEO]

By | Mar 26, 2015 at 3:00 pm

Every entrepreneur understands the value of getting the right media attention for their startup. It creates opportunities when raising funding, and it can also help acquire more users. But getting noticed by journalists can be difficult when you’re busy building a company. Moreover, if  you’re…

SXSW

A Look at the Future of Integrated Reality Technology [VIDEO]

By | Mar 26, 2015 at 11:00 am

While the future of virtual reality may be inevitable, that doesn’t mean we have to accept a reality in which people are wearing goggles and zoning out of the real world every day. At least that’s what Jameson Detweiler, CEO and cofounder of Fantasmo…

SXSW

Get People Emotionally Invested in Your Product [VIDEO]

By | Mar 26, 2015 at 9:00 am

When brides-to-be are going through the process of selecting their wedding dress, it takes an enormous amount of time and energy to pinpoint the right one. In more ways than one, finding the perfect dress is largely an emotional experience for a woman –…

SXSW

It’s Time we Change the Retirement Industry [VIDEO]

By | Mar 25, 2015 at 8:00 pm

When people think retirement, they think of the traditional model that says you’ll retire when you get to 65 years old. However, that effectively sets a life cycle on how long a company can profit off of you before you retire. After all, if…

SXSW

Mobile Future: 4 Mobile Trends That Impact Your Future [Video]

By | Mar 25, 2015 at 5:00 pm

What if the solution to global climate change was found in the palm of our hands, on our smartphones to be more specific? Jonathan Spalter, Chair of Mobile Future, believes that mobile infrastructure is a key factor in finding answers to many societal issues, ranging from environmental issues to…

SXSW

DrawAttention: How to Grow Your Business on a Startup Budget [Video]

By | Mar 25, 2015 at 3:00 pm

When you walk into any coffeeshop, you can’t help but notice laptops everywhere. As more people choose to work out of public places–be it a library or a coworking space–there are more opportunities to network. Dallas-based startup DrawAttention recognized this opportunity and found an innovative…

SXSW

Selecting a Cofounder is Like Looking for Love [VIDEO]

By | Mar 25, 2015 at 11:00 am

There’s a reason why there are meetups and events centered around “founder dating” and “founder matchmaking”, and that’s simply because finding a cofounder is very much akin to finding the love of your life. For Aleksander Levental and Aidan Augustin, cofounders of the live-event…

SXSW

Switchmate: Making Home Automation Simple [VIDEO]

By | Mar 25, 2015 at 10:00 am

Did you know that the adoption rate for home automation technology is only about 2 percent? Ashish Dua, cofounder of Switchmate, believes that’s because the current options available to users are either too complicated or too inaccessible to the average consumer. Switchmate was built…

Diversity

Gender Diversity in Tech Will Be Solved Before Racial Diversity [VIDEO]

By | Mar 25, 2015 at 8:00 am

LaToya Collins-Jones is the founder and CEO of Pretty Geeky, Inc., a digital consultancy and services company that offers clients with everything from strategic planning services and social marketing support to live event support. At this year’s SXSW, she managed to stop by and…

SXSW

Squirl.Co Connects the Real World to Your Favorite Books [Video]

By | Mar 24, 2015 at 8:00 pm

Squirl.Co wants to change how book lovers experience their favorite books. The Houston-based startup created a location-based app that brings readers to the existing sites of novels they’ve read, giving them a new perspective on their favorite stories. For writers, Squirl is a great tool to create engagement with…

SXSW

Mobile Advertising: Misperceptions and Its Opportunities for Startups [VIDEO]

By | Mar 24, 2015 at 5:00 pm

“I think there’s still a lot of, um, I don’t want to say misinformation, but i just think there’s a lack of education about the power of mobile advertising. And when you think about what you can do from a mobile perspective, I’ve always…

SXSW

Shark Tank and the Connected Home 2.0 [VIDEO]

By | Mar 24, 2015 at 3:00 pm

For the last few years we’ve been in the Connected Home 1.0 model, wherein your home monitors and reacts to problems. Nayeem Hussain, cofounder and co-CEO of Keen Home, is leading the charge into Connected Home 2.0, which is proactive instead of reactive. That…

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