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Personal Branding

5 Ways to Build Your Personal Brand on Facebook

By | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Facebook

Mark Zuckerberg Announces Plans to Maintain Election Integrity

By | Sep 21, 2017 at 4:20 pm

Fake Facebook accounts have been marked as one of the inputs that has impacted elections here and around the world. Mark Zuckerberg, founder and CEO of Facebook, came back from paternal leave and announced what Facebook will be doing in the coming year to…

Product Launch

Nest Announces Nest Hello, Nest Cam IQ, and Nest Secure

By | Sep 20, 2017 at 3:50 pm

Next, the company that first gained recognition in the home tech world due to its smart thermostats, today announced six new products aimed at fully securing homes. Prior to now, they only offered general coverage through their Nest Cams; however, they will soon be…

Facebook

Get Ready to Pitch Your Startup on New Facebook Watch Show

By | Aug 31, 2017 at 9:20 am

The idea of a show that allows entrepreneurs to pitch their business ideas for a shot at winning the investment they need isn’t new: We’ve seen plenty of them, from Shark Tank to the podcast show The Pitch. Why? Because they rock. I’m happy…

Coworking spaces

5 Ways Small Businesses Benefit From Coworking Spaces

By | Aug 25, 2017 at 7:15 am

A coworking space can provide you the inspiration that a home office can’t. When you run a startup, it’s lean times when it comes to the money you have to spend. If you’re like me and have a remote team, you’ve ditched the idea of…

Marketing & Social Media

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…

Jobs

How Many Years of Experience Will Qualify You for Your Tech Dream Job?

By | Aug 14, 2017 at 2:30 pm

Job searching in the tech community often starts with a fairly small collection of the biggest names, from Google and Amazon to Facebook and Snap, Inc, to Airbnb and Microsoft. Thanks to a recent survey from job search startup Paysa, we have a little…

Facebook

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Facebook

Why You Shouldn’t Pay Attention to That Creepy Facebook AI Story

By | Aug 1, 2017 at 2:30 pm

As a tech reporter, sometimes I can lose sight of how little the average person tends to care about tech news. No, nobody wants to hear that another random bitcoin startup just got funded, or how many billions of VC investments we saw this…

HR and Recruiting

How Adding an HR Professional Can Help You Retain Talent

By | Aug 1, 2017 at 7:15 am

Employees are the lifeline of any business. We all know that one bad hire can damage your team and your brand. After seven years in being in business, we added a full-time human resource specialist to our team of nearly 30 people. This was…

Mobile

News Aggregator Flipboard Is a Secret Weapon for Mobile Traffic

By | Jul 28, 2017 at 12:20 pm

Quick, name the top traffic sources for a mobile site: the Google/Facebook duopoly sits at the top, while other major social networks — Twitter, Pinterest, LinkedIn, and even Instagram — might factor in depending on the news in question. But does the news aggregation…

Trends

Video News: Facebook Ad Views Low, Vimeo Scraps Subscription Service

By | Jun 27, 2017 at 2:30 pm

Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into…

Facebook

Facebook and Patreon Both Illustrate One Weird Rule of Viral Marketing

By | Jun 23, 2017 at 10:50 am

Looking to hit it big on Facebook, possibly the biggest media company ever? Or maybe you’d just like to become a successful Patreon creator, pulling in five figures a month for doing whatever your creative heart desires? Good luck with both — the two accomplishments…