CoCollage: Transforming Social Media by Bridging the Gap Between Online and Offline

October 28, 2011

11:12 am

CoCollage was a showcased startup at our Tech Cocktail Seattle mixer last week, and I really wish I had been there to meet the CoCollage team and shake their hands, because they are attempting to take social networking to the next level.

Yes, that is a lofty goal, but I think they are on to something.  Their goal is to bring the experience of social networking into the real world by shifting the focus from your phone to a large, communal collage in which everyone can participate. It’s part art gallery, part message board, part slide show.

Tyler Phillipi, one of the founders and the CEO had this to say:

People spend a great deal of time building their social persona, sharing photos, posting messages and information, but when they leave their digital cocoon, they find themselves cut off from the social world they belong to online.  We make the online social world portable.

Here’s how it works:  Any large display or TV at a coffee shop, bar, or other public, community location gets turned into an interactive digital wall.  You can sign in and share photos and content from your phone or social networks like Facebook and Twitter, thus creating a real-time, crowd-sourced collage.

For the owners of cafes, bars, and other venues, this is a great way to engage with their community and enhance the conversations already taking place.  CoCollage runs ads for local and national advertisers that fit with their venues and community to pay for the cost of the service.

Those interested in advertising will appreciate the flexibility of CoCollage’s platform.  You can try out different campaigns, which will appear on large screens, mobile phones, and online in one or several venues.  Ads can include redemption and/or QR codes, and you’ll be able to track clicks and get feedback form venues.

CoCollage started out with $20,000 in seed funding from Strands Labs Inc., but they later bought out that ownership stake.  They are currently seeking funding in the $500,000 – $2,000,000 range; they are also seeking advisers for their board.  If you are a VC or looking for a smart team to work with, you can learn more about the them here.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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