Coffee Meets Bagel Finds that Big Ten Rivalry Affects Chicago Dating Scene [Infographic]

July 30, 2013

1:00 pm

Here on the East Coast, there’s a faint hint of fall in the air. Or, maybe it’s just that temperatures have dipped to below sweltering for a few days that autumn seems to be on the horizon. I swear I stepped on a crunchy leaf in the parking lot yesterday, though.

The cooler season will also bring football season, and college rivalries will kick back up into full gear. What better time than now for an infographic displaying a good ole’ fashioned Big Ten competition?

But this competition isn’t about football; it’s about falling in love — online. Social dating site and mobile app Coffee Meets Bagel has analyzed their Facebook data to determine which Big Ten schools are most popular in the dating scene.

Tech Cocktail covered Coffee Meets Bagel back in March, but here’s a refresher course on the startup focused on college students. The app matches users daily with someone who shares their mutual Facebook friends, but the person can’t be a direct friend on Facebook. In other words, Coffee Meets Bagel brings the friends-of-friends concept to the Facebook era.

Using social data gathered on Facebook, the company looked at how Big Ten alums measure up against each other on the Chicago dating scene. For example, the University of Iowa was the most popular school, while Michigan State daters were the pickiest.

Coffee Meets Bagel also studied correlations between looks/academics and “popularity,” which schools prefer one another or hate each other, likelihood to date someone from the same school, etc.

With more than 300,000 Big Ten alumni in Chicago (more than any other city), college rivalry applies to anything from football to Chicago bars – and, thanks to Coffee Meets Bagel – now to dating.

You can study up on the infographic below:

CMB_Big Ten Infographic



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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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