Collecta: Real-Time Search for What’s Hot Now

March 10, 2010

6:54 pm

In a world that demands information, breaking news, and constant updates, sometimes it’s hard to find out what’s really hot. Twitter and Facebook have played a big role in the real-time news experience, sharing trending topics and news feed updates with social recommendation mechanisms built in.

Bigger companies like Google, Microsoft, and Yahoo have also been dabbling with the real-time web for sometime in one way or another. Google and Microsoft’s Bing have started indexing Twitter messages and displaying them in search results, and Yahoo has had MyBlogLog since 2006. But when it comes to real-time searching, Collecta is one of the startups that come to mind (OneRiot and Summize are also doing this, and Summize has already been acquired by Twitter).  

Collecta is a real-time streaming search company founded by Brian Zisk, developer Jack Moffitt, and Patrick Mahoney. They work virtually, spread across the country from east to west, to offer a visually appealing, real-time search experience. When you first visit, you are greeted with the hottest topics on the web. Like most search engines, you enter your search term, like “TECH cocktail SXSW,” into the text box and Collecta returns a real-time search result and displays it in a visually appealing visual manner. You can filter the results by stories, comments,  updates, photos, and videos.

Collecta search for TECH cocktail SXSW

Collecta shares what's hot right now

Collecta also recently launched an easy widget builder (, allowing users to create and embed personalized newsfeeds on any topic into a website quickly and easily. If you want to find out what’s happening right now or what’s hot on the web, I recommend you visit Collecta for streaming real-time searches.  Collecta will be one of the many start-ups showcased at the TECH cocktail SXSW: Blackout Sunday presented by Microsoft BizSpark and Volusion. The company is a finalist in the 2010 SXSW Accelerator program.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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