Comic: Idea Trigger-(Un)Happy

February 1, 2013

11:00 am

entrepreneur fail comic

Epiphanies strike all the time in the entrepreneurial mind. I’m sure you’ve felt it. On the surface you may have a fantastic idea – the answer that humanity has been waiting for. But before you know it, the bubble bursts.

What happened? You may have done some research and realized that Google/Amazon/[insert any publicly-traded company name here] has already tried and failed at that idea. Or, you may have found that there are just no paying consumers. Or, even worse, you find that there are already five copycats in the market, each one undercutting the rest.

If you are a true entrepreneur, these spurts of idea excitement won’t ever stop. As new ideas crop up, we’ve learned to always do our due diligence, focus on our point of difference, and remember that it’s the execution that really matters.

Guest author Kriti Vichare is a marketer, entrepreneur, and cartoonist. She is the founder of IdeaKube, a company that facilitates brainstorming through “ideation parties.” She is also the illustrator and co-founder of #entrepreneurfail, a web comic about the ironies of starting a company. She is a former marketer at PepsiCo and Kraft Foods. You can contact her at

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