February 15, 2010
Well the big mobile news coming out in the tech stream this week are surrounding the Mobile World Conference taking place in Barcelona, Spain this week. Up front we have gotten big news on the application front. Up until very recently, the Apple iPhone App store was the be and and end all for mobile applications. However, with the recent push of Android platforms, especially the Motorola Droid on Verizon the Android Marketplace is making some in roads into Apple’s territory. All that being said, everyone will admit that mobile has huge future potential and on that note we learned via PR today that a large consortium of mobile companies, to include AT&T, Orange, Telefónica, China Mobile, Verizon, Sprint, and several more have teamed up and announced the Wholesale Applications Community.
They are looking to create a more open system for app development and distribution. Here is a look at the PR released today
Leading Operators Unite to Unleash Global Apps Potential
Wholesale Applications Community to push apps market to over 3 billion customers with strong support by world-leading device manufacturers
BARCELONA, Spain—(BUSINESS WIRE)—Twenty-four leading telecommunications operators have formed the Wholesale Applications Community, an alliance to build an open platform that delivers applications to all mobile phone users.
“This approach is completely in line with the principles of the GSMA, and in fact leverages the work we have already undertaken on open network APIs (OneAPI). This is tremendously exciting news for our industry and will serve to catalyse the development of a range of innovative cross-device, cross-operator applications.”
América Móvil, AT&T, Bharti Airtel, China Mobile, China Unicom, Deutsche Telekom, KT, mobilkom austria group, MTN Group, NTT DoCoMo, Orange, Orascom Telecom, Softbank Mobile, Telecom Italia, Telefónica, Telenor Group, TeliaSonera, SingTel, SK Telecom, Sprint, Verizon Wireless, VimpelCom, Vodafone and Wind are committed to create an ecosystem for the development and distribution of mobile and internet applications irrespective of device or technology.
Together, these operators have access to over three billion customers around the world. The GSMA and three of the world’s largest device manufacturers – LG Electronics, Samsung and Sony Ericsson – also support this initiative.
The Wholesale Applications Community aims to unite a fragmented marketplace and create an open industry platform that benefits everybody – from applications developers and network operators to mobile phone users themselves.
The alliance’s stated goal is to create a wholesale applications ecosystem that – from day one – will establish a simple route to market for developers to deliver the latest innovative applications and services to the widest possible base of customers around the world. In the immediate future the alliance will seek to unite members’ developer communities and create a single, harmonised point of entry to make it easy for developers to join.
“The GSMA is fully supportive the Wholesale Applications Community, which will build a new, open ecosystem to spur the creation of applications that can be used regardless of device, operating system or operator,” said Rob Conway, CEO and Member of the Board, GSMA. “This approach is completely in line with the principles of the GSMA, and in fact leverages the work we have already undertaken on open network APIs (OneAPI). This is tremendously exciting news for our industry and will serve to catalyse the development of a range of innovative cross-device, cross-operator applications.”
Jonathan Arber, Senior Research Analyst at independent analyst house, IDC, said: “Attracting and retaining developers is vital for any application store offering to succeed. However, mobile application developers currently face a high level of fragmentation in the industry, in terms of both technology platforms, and individual operators’ working practices. Developers want to meet the largest possible addressable market, as efficiently and painlessly as possible, and the Wholesale Applications Community initiative can meet these criteria by providing a simple, single point of access to a large number of operator storefronts. The initiative should also help to drive uptake of existing, open standards among developers, operators and manufacturers, thereby reducing fragmentation and benefiting the whole industry.”
The alliance plans to initially use both the JIL and OMTP BONDI requirements, evolving these standards into a common standard within the next 12 months. Ultimately, we will collectively work with the W3C for a common standard based on our converged solution to truly ensure developers can create applications that port across mobile device platforms, and in the future between fixed and mobile devices.
The alliance will serve as one point of contact for the industry and is open to all relevant parties – from telecommunications operators and device manufacturers to internet service providers and application software developers. For more information go to www.wholesaleappcommunity.com or email [email protected]
Should be interesting to see how much of this plays out, seeing as many of these companies also have vested interestes in both the app markets mentioned above, Android and iPhone.
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