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10 Content Marketing Tools to Add to Your Arsenal

September 12, 2016

7:00 pm

App culture makes life easier and increases efficiency. And when it comes to content marketing, keeping up with the latest tools is the best way to stay ahead of the curve. You already know about Buffer, Hootsuite, MailChimp, and Google Analytics, and you’ve probably used or at least heard of dozens more. Each year, some disappear, and new ones arrive. It’s the circle of tech life.

Finding a new app that can effectively and simply help your startup is often blind luck. You stumble upon it, and then wonder how you ever lived without it. With that in mind, allow me to introduce these ten off-the-radar content marketing tools that should definitely be part of your tool belt.


Your sales funnel is a crucial part of your marketing efforts. It takes people through every stage of the buyer’s cycle, from prospect to customer. Without it, you’re just spinning your wheels. Content is meant to draw people into the top of the funnel.

ClickFunnels is your all-in-one solution. They promise to save you time, save you money, and provide everything to create and manage: email opt-ins, website and landing page builder, funnels, and 1-click up-sell pages. And all with popular email service and payment provider integration.


ScribbleLive has evolved into the content marketing dashboard you’ve been dreaming of. It includes data-driven insights, like social media monitoring and trending topics, planning tools, like calendars, workflow and role assignments, engagement, community, and influencers.

They recently acquired and integrated Visually, the content service that puts you in touch with professional designers and artists for engaging and stunningly beautiful infographics, ebooks, videos, presentations, and reports.


Video is taking over. Mobile video consumption increases 100% each year, including a video in an email increases click-through rates by 200-300%, and 90% of people say video is helpful when making a purchase decision.

Enter PowToon. With it, you can create animated videos and presentations in 20 minutes or less. At over 29 million Powtoons created, it’s obviously a hit. Say goodbye to PowerPoint and Keynote and say hello to this new content creator.


It may have a funny name, but Roojoom can deliver serious results. Use it to curate content from online and offline sources to create a content “journey” that walks prospects and clients through each step. And all from one centralized location.

It’s easy to use, easy to follow, and easy to share. Used for lead generation, it can increase numbers by up to 90%, and increases funnel velocity by 32%. For customer engagement, you’re looking at a 230% leap in brand time, 110% bump in action taken, and a 33% improved retention rate. And there’s more.


Buffer makes scheduling posts a snap. But what if your calendar includes hundreds or thousands of necessary posts? Adding those one at a time could take forever.

BulkPublish works seamlessly with Buffer and allows you to quickly upload a simple CSV file and have posts automatically scheduled on the selected profiles. You can even attach inline images to go with them.


Influencer marketing is one of the smartest things you can add to your content campaigns in 2016. And Traackr makes it simple.

It’s an influencer relationship manager (IRM), allowing you to effortlessly identify the influencers in your niche or industry, connect with them, and manage that relationship. It’ll even track and evaluate its impact on your business.


You may have heard of BuzzSumo, but are you using it? You should. It provides invaluable insight into any topic or competitor. It’ll identify what content is performing best by subject or URL, listing the number of social shares by platform, backlinks to the post, and who is sharing what.

If you want to see what’s resonating with people out there, you need this.

Hemingway Editor

We can’t all be Hemingway. Your writing could always use a bit of help. The Hemingway Editor analyzes and evaluates your spelling and basic grammar.

It’ll highlight problem areas that you may want to tweak or remove: adverbs in blue, passive voice in green, unnecessarily complex words in purple, sentences that could be shortened in yellow, and so on. You can instantly see your word count and readability score along the side. It’s like having a personal editor on-call.


Creating great content is step one. Getting it seen by as many people in your ideal target audience is the trickier step two.

Outbrain will promote your content on popular local and national websites in your niche. Your posts will be displayed as a similar-type article, infographic, or whatever, amplifying your reach and increasing awareness of you and your brand.


Interactive content is making some serious waves. It’s dynamic and personalized. According to DemandGen, 91% of buyers are looking for more visual and interactive content.

With ContentTools, you can give it to them. It offers drag n’ drop functionality to create polls, personality quizzes, contests, calculators, data visualization, and interactive maps, infographics, ebooks, and micro-sites. Use it to drive traffic, generate leads, and increase engagement with your stuff.

Photo: Flickr / Julien Dumont

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Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands, including IBM, Coca-Cola, Target and others, to build their online presence. See more from Aaron at Louder Online, his blog, Facebook, Twitter, Google+ and LinkedIn.

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