CookRadar Utilizes the Trust Economy to Facilitate Sharing of Homemade Food

November 8, 2014

8:00 pm

CookRadar connects people through homemade food, in the neighborhood. This takes the sharing economy to remarkable new levels: you want homemade food, your neighbor makes great homemade food, you get connected and fill your tummy. Yes, that’s how CookRadar works.

For a hungry foodie, CookRadar allows you to check offers available around you so that not only can you satisfy a craving, meet some new neighbors, but also plan for some homemade food for your own event. When you locate an offer through the app, you can review the cook’s bio, profile, ratings, and if applicable – the other neighbors who will be enjoying the offering at the same time as you. You can even request a specific type of meal or offering so that someone around you can be inspired to create the meal that will satisfy you.

For the talented amateur cook, you get to experience the joy of feeding others your culinary delights, challenge yourself to meet the requests of your neighbors, invite specific people to enjoy your offerings, and decide upon the type of donation you would like to collect in return.

Trust and the Sharing Economy

There is no question that the economy of trust comes in to play within a marketplace like this. The policy at CookRadar is to vet the participants personally by the company itself or through rating systems. As American consumers look to share cars, homes, offices, sports equipment, tools, pets, tasks, and other items, they must rely heavily on the concept of trust.

Founders Mario Berruti and Michele Brindani are enthusiastic about offering people the opportunity to satisfy cravings, socialize with people from different cultures, save money on food, and never eat alone. Berruti says he is excited about the sharing economy trend, and especially is thrilled to be disrupting the sharing of food in this way. Bringing people together and helping others to make money is something he says he loves doing the most, so CookRadar perfectly combines these skills.

Startup Lessons and Motivation

“Building something I would like to already have available to use is the thing that keeps me the most motivated,” he says. “Knowing that this company will pay my salary, help others to make money, and is a social idea that brings people together” are also the elements that keep him working on this startup every day.

We asked Berruti about some of the lessons he has learned in the last year since launching CookRadar. “Team, Team, Team: it is all about team work, team members’ experience and background in order to have covered the main functional areas that are fundamental to validate a product, create a functional prototype, get a feedback and people’s enthusiasm.” The team chemistry – whether in the kitchen or in the office, he says – is what will ensure success “due to how you combine the raw elements and materials together.”

Keeping Fed: Motivating a Team and Sharing Food with Others

He tells us that he definitely buys in to the idea that team members deserve clear goals and constant feedback. “The team is motivated by identifying goals, assigning tasks according to individual capabilities and interests” and the clear communication that follows, he says.

Currently live in Boston, CookRadar is encouraged by the rising use of college students but hopes to expand to every region of the world, which will allow travelers to meet people easily and share in culture through homemade food.

One hilarious fact that Berruti shared with us is that he actually is not a fan of fried eggs, even though the likeness of one is featured on their company logo!


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Previously the Managing Editor at Tech.Co, Ann Diab has a background of launching and nurturing of startups and tech companies. Empowering and educating entrepreneurs and startups to better productivity and culture is her passion. Growth Manager at WorkingOn to enable folks all over the world to enjoy work and improve communication. Follow me on Twitter.

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