Copyblogger’s Star is Rising Fast Because It Listens to Its Target Audience

November 2, 2013

10:00 am

Most startups have used content marketing as a way to promote their brand while building trust with their target audience. And, many of these young companies have turned to Copyblogger Media for sound advice on how to get – and keep – their customers’ attention through blogs, on their websites, in e-mails, and anywhere else that content is king.

This week, Copyblogger celebrated a couple of major milestones. First, the “company that content marketing built” turned three years old, growing to include 32 employees. And, second, Copyblogger has reached 155,000 paying customers, which means a lot of companies are turning to Copyblogger on a regular basis to improve their way with words.

But, what makes Copyblogger stand out is that the Boulder-based company has gone from a popular blog to a thriving software and training company in just three years – without taking a dime of investment capital.

“We’ve been working on a complete content marketing solution, even as we grew revenue and our customer base,” says Brian Clark, Copyblogger Media’s CEO. “While venture-fueled companies rush to markets they don’t understand and crash and burn, we listen to our audience and customer base to get it right.”

The company has gotten a lot right so far. According to Quantcast, it is one of the top 10,000 websites in the world, and The Guardian named Copyblogger one of the world’s 50 most powerful blogs. And, Clark is number one on Dun & Bradstreet’s list of The Most Influential Small Business People on Twitter.

Copyblogger has thrived in the flourishing WordPress business market because it offers what customers say they want, not just what Copyblogger thinks they want. By offering à la carte solutions like custom landing pages, premium Genesis Framework designs, online training, optimization tools, and more, Copyblogger seems especially tuned into its own target audience. “We’ve built this company so far by serving the needs to the DIY WordPress community,” says Clark.

Get guidance and training to hone your own marketing skills through webinars, e-books, and more on Copyblogger’s website.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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