April 27, 2016
Odds are you already know how a well done, robust blog can positively impact your business. According to HubSpot, 84% of inbound marketers see activities like blogging and SEO as rising in importance. Even as other digital tools see an increase in user activity, blogging and SEO are mainstays that are adapting to fit the evolving needs of their users.
In other words, blogging isn’t going anywhere anytime soon.
As much as, as an inbound marketer myself I’ve seen some of the challenges in consistently producing engaging content on your site that pulls in visitors, and then turns those visitors into leads.
The Problem of Time
One of the biggest challenges for busy entrepreneuers and business leaders is time. With time is a limited resource, and many companies and small businesses simply don’t have the manpower or hours available to dedicate to consistent content creation for their website.
So the result is that their business blog gets neglected, and leads that they could have potentially attracted with their content are going elsewhere to find the information that they need.
The good news is, it doesn’t have to be this way. With the right strategies, you can still create fantastic blog content without spending hours and hours to create a single blog post.
Here are a few time-saving content ideas that apply to almost any industry.
Ever hear of YouTube? I’m kidding… of course you have. In fact, you’ve probably wasted time watching funny videos on YouTube when you should have been creating content for your business.
It’s okay, I’m not judging you.
Trust me, you’re not the only one spending time on YouTube. Over 1 billion users are active on the site, and according to their latest statistics YouTube “reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.”
Let that sink in for a minute.
For our purposes, I really just want to get across 2 things:
- There are tons of high-quality videos on YouTube (which is why so many people go there).
- You are free to embed almost all of those videos on your own website.
Perhaps you see where I’m going with this, but the “YouTube Helper” blog post is where you find a YouTube video that is high-quality and relevant to your audience, and then use that video as a basis for a blog post. You can take a look at the view count of the video, and pay special attention to the thumbs up vs. thumbs down to get a sense of how well people like that video.
When you find something that people seem to like based on those votes, that probably means they’d like that topic to be covered on your site.
When you embed that video in your blog post, try to help it out by writing content below the video that supplements the content in some way. For instance, if it is a video sharing an apple pie recipe and you have a couple of suggested changes – write about what you would do differently in your blog post.
If the video is showing you how to do a workout routine and you tried it and had some success with it – write about your experiences and results using that strategy. Maybe you can include a list of things you wish you knew before you started or some other helpful information to make the video content even better for your audience.
The YouTube Helper is quick to create because the video does a lot of the “research” for you – and we already know that people respond well to video content. That’s a win-win if I’ve ever seen it.
Pulling Together Ideas
Sometimes you see this called “content curation” but in many ways it can be plainly stated as pulling together ideas on a particular topic. They’re also really popular on social media feeds, so you know they’re effective.
Large content creation sites like Buzzfeed make a living off of pulling together similar ideas into one post and drawing in readers with a catchy title. Here’s an example of 33 ingenious gadgets you need in your life, and if you look around their site you’ll find countless lists just like this.
While there’s a low number of lists that these sites have created organically on their own platforms, the magic of this list comes from simply looking around the web and putting together a list of things they think their readers would respond best to. And from the results, its clear that people love it based on the number of social shares they receive.
This idea works for business too.
You can pull together ideas on virtually any topic, just start by thinking about what your audience is inspired by or looking for guidance on. And the best part – this strategy works in almost any field?
People love stats, mainly because it really helps to get your point across and validate what you’re saying. Most industries have stats that people would like to know or could benefit from if they did know. Why not pull together a bunch of stats, maybe on a semi-regular basis (quarterly, annually, etc.) and put them all into a post?
The great thing about a stat post is that you can format it however you want. Maybe you want to let the stats become a list where you provide some commentary on each one. Or, if you’re in a hurry, you could skip the commentary and just put together a concise list of facts or stats about an influencer in your industry or just about anything your audience would find relevant.
Are you a marketing agency? Maybe you could pull together amazing stats about Super Bowl ads from years past.
Are you a landscaping company? Maybe it’s stats about the costs of various infestations or even little-known stats about a certain pest like bed bugs.
Certainly there are plenty of directions you could go with this versatile post.
The thing I love about these 3 ideas is that often people like sharing them and reading them more than they do a traditional, text-heavy blog post. In addition, these can all 3 be completed much quicker than sitting down and researching a topic, writing an outline, and then writing 1,500 words from scratch.
I’ve found that something like a list of stats, creative ideas from around the web, and YouTube videos can provide a spark that will get you writing and creating better content, and creating it in less time.
Even though these posts are easy, they won’t write themselves! So get back to work!
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