January 13, 2016
There’s a lot of mediocre content out there. There’s also a lot of decent content. But think about the content that you return to again and again – a blog you read for insight and motivation, a video that is particularly clever, or an Instagram page that offers you inspiration. There could be any number of reason why certain content has you hooked but one way or another, that content ultimately offers you some form of value. Value is the key to addictive content.
So how do you create content that offers other readers/viewers value?
Content can offer you tangible value in the form of templates, hacks, or steps to follow, or content can offer you intangible value in the form of entertainment, motivation, or inspiration. In both cases, addictive content will offer something new that has not been offered by other content covering the same topic. A new angle, new insights, or a more in-depth exploration of the topic.
For example, think of your favorite cooking blog. With food being such a trending topic right now, there are thousands of food blogs to choose from. What draws you to a particular blog? It could be because you’re interested in a certain type of cuisine, such as vegan or gluten free cooking. Or it could be because one blog has particularly stunning photography. Or it could be because one blogger always accompanies their recipes with an instructional video. It could even be something as simple as a particular blogger writing in a way that makes you laugh every time. Any one of these aspects is valuable.
This infographic provides tips, tricks and insights from 46 content creation and marketing experts for how to create content that’s addictive and how to send that content out into the world where people will see it.
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