Create Employee Advocates to Attract Talent with Aptvue

December 12, 2014

2:30 pm

The future of your startup could depend on a community of employee advocates who will spread awareness of your company. Employee advocates are a powerful asset for any employer because they build trust between the company and its target customer. The easiest way to accomplish this is to use Aptvue.

How Aptvue Works

By using Aptvue, employers can integrate employee advocacy and community building into their company’s marketing and social recruiting strategy.

When employers create an Aptvue account, they’ll be prompted to invite their employees and create a team of advocates. Next, an employer can schedule updates that will be published through their employees’ LinkedIn profiles. After the post is published, Aptvue will track results such as clicks and conversions, and use this data to make future sales and hiring decisions.

For employers: Aptvue turns your employees into advocates for your company. By using your employees’ social networks, you’ll build stronger relationships with future job candidates.

For employees: In most cases, employees genuinely love their employer. Because of this, employees can build genuine relationships with their employer’s target talent. Aptvue uses employees’ LinkedIn connections to attract talent to their business.

Pros of Aptvue:

  • Uses employees’ social networks to attract clients.
  • Automates sharing on LinkedIn.

Cons of Aptvue:

  • Must pay to send company updates.

Ready to create a strong team of employee advocates? Visit to learn more.

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Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Find Heather on Google+.

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