November 14, 2016
While it was invented to facilitate social interactions, Twitter is an awesome way of generating leads and collecting emails for your business. It’s a great channel that you can leverage to fill the top of your funnel, generating up to 100 leads a day if done correctly.
Whether you’re a fashion ecommerce brand, a B2B SaaS startup, or any service based agency, you can start collecting emails directly on Twitter in five minutes.
Here’s what a lead generation card looks like to your audience. All they need to do is click the blue “Learn more!” button and the email is automatically submitted.
Now you push them down your funnel as you would any other channels via email lists, custom audience targeting, or sales pipelines.
Feel free to go check out the card natively on Twitter here
How to Create a Twitter Lead Generation Card
First, you need to login here. If you haven’t done so already, attach a credit card to your account. Don’t worry, you don’t need to spend money on ads to generate leads. The credit card will activate lead generation cards for your account.
Then, under the “Creatives” navigation menu, select cards, and click the “Create Lead Generation Card” button. You’ll be able to give the card a short description, an image, a call-to-action, and save the card. See below for a quick example:
Now, you need to go back to our list of created cards and create a new tweet by clicking the icon as circled. Use something to describe to your audience why they should give their email address over to you. Then tweet it out immediately.
Make sure to pin that tweet to your profile so that every one of your new followers will see the tweet that contains our lead generation card.
That’s it and now you’re off to the races of lead generation. This is the best way to drive people to visit your profile and get them to become your follower so that you can collect their email address for future sales opportunities.
Photo: Flickr / DigiEnable
This article is courtesy of Techstars, the best global ecosystem for entrepreneurs to bring new technologies to market. From inspiration to IPO, Techstars empowers the world’s most promising entrepreneurs throughout their lifelong journey by providing a global ecosystem made up of tens of thousands of community leaders, founders, mentors, investors, and corporate partners.
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