February 20, 2017
When you don’t have a physical storefront, your mobile presence becomes even more important. And with more and more people using their smartphones to purchase items online, a well-functioning app could be the difference between big sales and abandoned shopping carts.
We asked six entrepreneurs what the most important thing to consider is when it comes to designed an ecommerce app. Check out their answers below and get in on the mobile revolution:
Incentives for Sharing and Mobile Purchases
Mobile apps are more difficult than the web to quickly engage customers. To overcome the additional friction of app downloads and installs, grease the viral potential with incentives for sharing and purchases. Turn your active consumers into marketing advocates.
– Trevor Sumner of LocalVox
The front-end is crucial, but it’s the back-end that makes the difference between a great user experience and frustration. eCommerce in particular needs scalable infrastructure because performance is so important. Scalable infrastructure allows eCommerce platforms to accommodate unexpected loads and avoid the sort of user experience degradation that leads to abandoned carts and reduced sales.
– Vik Patel of Nexcess
The only thing constant in technology is change. It is important to keep the consumer in mind the entire time while making their experience with the app seamless. A great example of this is to have their info stored in the checkout stage.
– Jayne Cooke of EVENTup
Optimization for Repeat Purchases
Top-performing apps are effective in retaining customers and generating residual income. Give your customers a reason to return to your app to make more purchases: repeat their past orders, consider subscriptions or automatic reordering, offer discounts with purchases and other incentives designed to make them use the app on a regular basis. Make it easy for them to do what they want to do, and they will be back!
– Andrew Kucheriavy of Intechnic
Whether It’s the Best Idea
Building and maintaining an app is a resource intensive commitment for the long term, and the battle for discovery in the app market is harder than earning organic traffic. Can the user experience and conversion rate only be enhanced by a mobile app, or can the same be achieved with a mobile-optimized site? Mobile browser capabilities are also now nearly identical to native apps!
– Punit Shah of My Trio Rings
Only a small percentage of apps have any form of App analytics platforms installed. Many retailers believe that the user flows within apps are the same as on a mobile site, but without analytics you’re playing a guessing game. Utilizing a suite of app analytics and testing tools is critical to a successful app launch while minimizing app abandonment rates.
– Dan Golden of BeFoundOnline
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC members generate billions of dollars in revenue and have created tens of thousands of jobs.
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