May 23, 2016
Creating content in the digital market that we operate in is becoming increasingly important for businesses. The technological advances that we’re making now have a drastic impact on how these industries will be affected in the future. But in a world that’s increasingly becoming more accustomed to algorithm-advanced technologies, how will this affect our ability to create content and the people who do so?
Robotic Content and Digital Media
Currently, digital journalism and the content mills that exist on the Internet today are hubs for writers and creatives whose job it is to create the content we need. And there’s no doubt about it – we need these content creators in order to keep up with the demand for information in this fast-paced industry.
However, artificial intelligence and bots are giving content creators competition. This robotic content, as coined by writer Peter Corbett in this article on the term. He writes:
“Robotic content is content that is produced and distributed by artificial intelligence. Examples include Associated Press’s (AP) Automated Insight’s Wordsmith platform or Narrative Science’s Quill platform which is used by Forbes publishing sites. According to reports, AP is creating more than 3,000 AI-led stories per quarter which includes everything from quarterly earnings updates to sports reports and weather. Robotic content however goes beyond news – there are books, edited videos and websites being produced by robots – rounding out a good portion of the content we might view.
The other aspect to robotic content that is important to understand is how it (and other content forms) are being distributed and consumed.”
Essentially, this means that digital media as we know it is evolving to better integrate algorithm and bot-created content. But while this is good news for those working to warm up consumers to the idea of A.I in commerce and digital media, it could arise conflicting ethical questions around how this can affect (and even push out) the human creators.
Finding the Right Balance
As exciting and fascinating new innovations within tech can be, they can also be disconcerting for some consumers. But they don’t have to be. The arrival of robotic content can create new opportunities for human content creators, and allow for both types of content creators to thrive.
“However, as with a ‘bot strategy’ in e-commerce, taking an AI-first approach to media signals the need for new publishing and content creation capabilities. To maintain relevance and economic viability, publishers and creators should look to augment their content creation process with robotic content (increasing productivity), create content that is searchable by algorithms, manage alliances with platforms (e.g. mobile, hardware platforms) or create unique algorithms that serve up compelling content in new ways for viewers and readers in the mobile eco-system.”
AI-focused perks can enhance the human content creators. While technology may make everyday tasks simpler to understand, they also allow for this information to be processed in more constructive ways. Allowing the integration of robotic content can be a hard transition for most consumers, but it also has the potential to allow for the beginning of new frontiers for content creators.
Photo: Markus Spiske / Stocksnap.
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