Six Awards and Counting! Cubic et al Can’t be Stopped

June 12, 2015

4:00 pm

Cubic Transportation Systems just can’t stay out of the news these days, but that’s a good thing for them. They’ve been hustling all over the globe racking up awards and partnerships in an effort to change public transportation for the better.

It was only this past April that Cubic’s contactless payment system won big at the Contactless and Mobile Awards in London. And then, yesterday, they announced with Transport for London (TfL) and Barclaycard that they have received yet another big award for their contactless bankcard payment system.

At the 2015 International Association of Public Transport (UITP) awards ceremony in Milan, Italy, the cohort won the prestigious Operational and Technical Excellence. The three way partnership was up against a strong force of entrants, but they still managed to beat out the competition.

The UITP award marks the sixth award this year along for TfL and Cubic’s contactless bankcard payment system.

“This win is the culmination of years of research and a strong partnership with TfL for more than 30 years, as well as a solid collaboration with Barclaycard. The project introduced a ground-breaking new technology that works as it was designed for in a technical, operational and customer perspective,” says Steve Shewmaker, president of CTS. “The technology represents the opportunity for a worldwide transformational shift that is revolutionizing the thinking about the need for tickets, and how to achieve interoperability between different public transport operators.”

The contactless bankcard payment system was launched in 2012 and then extended in 2014 to cover London’s entire transport network including Tube, rail, bus, an tram services. Not only that, it was the first reader in the history of the transport industry certified to read Oyster cards, ITSO cards, and NFC enabled devices.

It’s a crucial market segment to go after, and the data shows that one in ten contactless bankcard transactions in the UK are made on TfL’s network, making it one of the largest contactless merchants in the world.

“It is a fantastic achievement to win this award. It recognizes all of the hard work TfL and Cubic have put into making contactless bankcard payments on transport in London such a success for our customers. Widespread customer acceptance shows this is now the way forward for fare collection worldwide,” says Shashi Verma, director of customer experience for TfL.

As the tri-partners report, over 4 million unique credit or debit cards have been used on TfL services so far with more than 1.2 million contactless transactions made each day. One of the coolest parts about this technology is how it’s driving the use of contactless payments elsewhere in retail, food, and leisure industries.

There’s no doubt in my mind that we’ll be hearing more from Cubic and TfL in the very near future. Word on the street is that TfL will start accepting Apple Pay in July – I’ll keep you in the loop.

Image Credit: Flickr / GollyGForce’s page 



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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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