March 10, 2012
The creative team at GetWear wants to change the fashion industry, one pair of jeans at a time.
Retailers lose billions of dollars a year due to selling slow-moving inventory at or below cost. We solve the problem of inefficient and unprofitable pricing by aggregating market data, making a smart pricing decision, and then narrowcasting the message to interested customers.
That’s the business angle. From a creative point of view, GetWear is a DIY fashion lover’s dream come true. GetWear lets you design your perfect pair of jeans from scratch – or customize an existing pair – using online tools to add fading, distressing and embroidery for jeans that scream, “You!”
The Los Altos-based company is making the C2C commerce model sexy. Once you have designed or altered your jeans, you can post the designs online for other jeanophiles to see. If others purchase jeans based on your design, you get loyalty payments for each pair ordered.
I played around with the online designing tool and was surprised at the lengths GetWear will go to in helping you create your ideal pair of jeans. Of course you can select your favorite wash and fit, but you can also choose the weight of your fabric, style of pocket, and the look of the fly. Then, comes the fun part. You can distress your jeans using tools such as a paint brush, a hook (for that perfectly torn look), and even a gun to shoot bullet holes into your poor pants using a scope for precision placement.
Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!
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