Dan Berger Talks About Social Tables’ Journey From B2C to B2B

July 24, 2014

7:30 pm

If you hadn’t heard, Frank Gruber wrote a book! And with the release of that book came a whirlwind tour of stops where Gruber sat down and talked with some major players in the tech startup ecosystem.

During the stop in Washington D.C., at The Crystal Tech Fund, Gruber had a chance to sit down with Dan Berger, the CEO of Social Tables. We got to hear how he took Social Tables from a B2C platform all the way to a B2B, hospitality focused SaaS platform.

At the beginning, Social Tables was just a side project. Berger thought it would be cool to see a seating chart for an event, like a wedding, before he got there. Further, he had the idea to digitize the chart so he could know who was around him and spark more meaningful conversations.

It was a big transition when they went to B2B, but it was probably the most profound moment Berger had at Social Tables. You have to make a decision at the end of the day, and Berger made one. True, it might have been difficult, but you have to fail fast and often to succeed sometimes and that’s precisely what he did.

Here’s the video:



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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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