You Already Have The Data To Improve Your Content Marketing

July 7, 2016

11:45 am

Maintaining a steady publishing schedule is hard, and hitting big with your newly published piece is even harder. The modern web is a busy place where users are bombarded with new posts, endless social media updates, ads and pop-ups. And burst through the white noise is not only impossible, but also the key to success.

Over 100,000 GB of data is consumed per second in the world. So how do you make your content reach the right eyeballs? By sourcing the right kind of data available right in front you can dramatically improve the results from your content marketing. Here’s how:

Crowdsource Blog Topics

Struggling to understand what’s hot in your niche and what your target audience craves for? There’s a simple cure for that. All you have to do is create a list of 5-10 popular blogs in your niche who publish new content regularly. Then, use a simple web scraper to extract all the blog topics. Next, place all the topics you’ve gotten to word frequency counter tool. In return, you’ll receive a filtered list of keywords that are commonly used in titles.

For instance, if talking about online marketing niche, the following words will be on top of the high-frequency list: “content”, “marketing”, “Facebook”, “Instagram” etc. This should give you a good list of ideas for evergreen content and all-time favorite subjects.

Reverse Engineer Popular Content

Writing enormously popular content doesn’t mean you should be incredibly original. On the contrary, as the previous research proved, your target audience is mainly interested in the very same subjects and wants to solve the same problem. You goal is to offer a better, more detailed solution within your content. Hence, reverse engineering is your best move.

All you have to do is find popular keywords in your niche and find articles based on those keywords. Once you find out what is missing from these articles, you can write a piece that is similar but still elaborates on the issue. Be sure to provide examples, citations, and links to the proper channels. If you follow these guidelines, you’ll be on the way to popular content in no time.

Stay Ahead of The News

You want to be among the trendsetters instead of joining the bandwagon later on. Obviously, aiming to be among the first ones will leverage your status as an industry expert and authority. Again, you have all the data readily available. You just need the right tools to leverage it:

Trendspottr allows you to monitor existing and upcoming web and social media trends. The app will receive early signals on the rising topics, research growing in popularity hashtags and help you connect with up-and-coming influencers early on.

Google Trends will help you get the big picture of things – what searches are the most popular one’s in your area right now; what are the seasonal changes; how often people search for your subjects and so on.

Trends Map offers an up-to-date map of trending Twitter hashtags in your area and around the globe. An ideal tool for local networking and tailoring trending geo-specific content.

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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

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