December 6, 2011
Think of the last concert or major sporting event you attended – did you check in via Facebook, or maybe Foursquare? Tweet about it? Post a clip to YouTube?
Chances are good that you did. And if you didn’t, guaranteed there were people who did. A lot of them.
That shared content has become an important part of an event – the event ‘lives’ on in this information online – if you can piece it all together.
These disparate slices of posts, tweets and videos via multiple channels is just the type of content Dather, a business-to-business solution, aims to capture and chronicle for event marketers. Event marketers work hard to capture attention during the event, but until now, haven’t been involved in the complete social media experience and often lost touch with attendees after the fact.
Dather, which has been described as an online hub for offline events, creates a centralized, event-specific site to extend the life and energy of the occasion, and it brings the event organizer in on the experience. The goal is to expand brand awareness, community, and profits through this multi-media scrapbook.
Event marketers or brand managers can use Dather in 3 ways:
- Embed the application into their own site
- Create a branded microsite
- Utilize Dather’s Facebook app
However it’s implemented, the app organizes these events on a timeline, providing a visual representation of what happened and when.
Dather is an LA- based company co-founded in 2009 by two music industry veterans who understand firsthand the gap between offline events and their online lives. Kieve Huffman has 20 years of experience in the areas of digital entertainment, direct marketing, and new business development. Co-founder Scott Boyd is a new media executive with over 15 years of experience in music, entertainment and online content development. He also has artist management experience for acts including No Doubt, The Offspring and Social Distortion. Their idea has definitely caught on: early Dather clients include Samsung/AT&T/Glee Live Tour, Rihanna, and John Lennon Educational Tour.
With a focus on events and the B2B space, Dather has a niche among the players in the market of capturing and repackaging social media sentiment. They are one of startups showcased tonight at our Tech Cocktail Los Angeles Mixer. Stop by to meet the team!
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