Dave Lifson of Postling Looks To Help Small Businesses Manage and Measure Online Marketing

May 8, 2011

5:10 pm

There are a number of options when it comes to social media marketing and managing all the various options can be a task in itself. That’s where Postling comes in. The New York based startup has made it’s mission in helping small businesses manage and measure online marketing efforts. We’ve had the pleasure of following Postling CEO and co-founder Dave Lifson for a few years now and got a behind-the-scenes look as he raised an angel round of financing while staying at the Tech Cocktail SXSW house in 2010. He shared this experience in this article on Tech Cocktail. We also got an inside look at launching a startup in New York City in our previous interview.

Watch this most recent interview with Postling CEO Dave Lifson as he shares his focus on helping small businesses manage and measure online marketing as part of our Tech Cocktail Delivering Happiness at SXSW video interview series.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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