November 6, 2014
EverFi, the Washington, D.C.-based education startup that utilizes technology to help teach students critical skills, has announced its partnership with the National Association of Manufacturers (NAM) and its Manufacturing Institute to launch a national initiative aimed at developing and marketing career opportunities in the manufacturing field to students.
“Manufacturing has undergone a dramatic transformation and now includes some of the most technical and fastest-growing careers today,” said EverFi CEO Tom Davidson in a statement. “The NAM, the Institute and their thousands of innovative members have the opportunity to profoundly change the game on the future economic opportunity of an entire generation of students, and we’re excited to bring the power of our network to make that happen.”
With more than 14,000 member companies, the NAM’s extensive network will enable far-reaching publicity and support for the initiative. Along with the Manufacturing Institute’s Dream It. Do It. network, EverFi can be expected to provide digital learning opportunities in science, technology, engineering, and math (STEM), as well as other critical skills to students across the United States, through EverFi’s interactive digital learning courses. Students in across 9,000 K-12 schools and 500 higher education institutions will get the opportunity to learn about careers in manufacturing through EverFi’s platform.
Manufacturing requires a high degree of STEM knowledge, and despite the high pay associated with careers in the field, most parents discourage their kids from pursuing careers in manufacturing. It’s also misperceived as a dying industry, which is false considering that literally every product is manufactured in some capacity; indeed, manufacturing is a major player in the American economy – for every dollar spent in the manufacturing, another $1.32 is added to the economy. The industry has been responsible for creating 700,000 jobs since the recession, and currently employs more than 12 million workers. This joint initiative between EverFi, the Nam, and the Manufacturing Institute is aimed at growing the manufacturing sector in the United States.
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