January 13, 2014
Last Friday, DC-based startup Eyebloc competed on ABC’s “Shark Tank.” Unfortunately, the Sharks took a nasty bite out of the company that manufactures a webcam blocker to ease consumers’ online privacy concerns.
According to Eyebloc founder CJ Isakow, “THE SHARKS ATE ME UP!!” (as stated on his Indiegogo page.) Basically, the Sharks felt that Isakow’s product was overpriced and could be easily replicated. All of them — including cyber-crime expert Robert Herjavec — passed on the opportunity to invest in Eyebloc.
But that’s not stopping Isakow and the Eyebloc team. In fact, they’re more motivated than ever. Since filming the ill-fated episode, the company has sold thousands of Eyeblocs, has rapidly increased sales on Amazon, and is solidifying plans to stock Eyebloc with several major retailers.
What do you think about “Shark Tank?” Is it the sink-or-swim competition it portrays itself to be, or is it just another option on the path of a risky, yet thrilling, entrepreneurial journey?
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