DC’s ID.me Acquires Student Discount Platform Perkla

October 20, 2014

3:00 pm

ID.me – the McLean, Virginia-based company whose digital verification services enable members of various groups to digitally verify their identification and affiliation – has announced the acquisition of student discount platform Perkla. The announcement was made earlier today at Fashion Digital NY, the two-day event bringing together the most innovative startups in fashion and e-commerce.

Through this acquisition, ID.me extends its reach to a new market of student shoppers, who used Perkla as a way to find deals specifically for students at retailers and brands like J.Crew, Cole Haan, Apple, and the New York Times. Students previously accustomed to Perkla can now verify their identities and access these student-only deals through ID.me’s new retail rewards marketplace.

“We’re excited to welcome Perkla and Perkla’s retail partners into the ID.me family,” said ID.me founder and CEO Blake Hall. “Students are tomorrow’s affluent shoppers, and we’re looking forward to helping brands form lifelong connections with the student community in a fun way that creates value for everybody.”

This move by ID.me signifies the company’s rapid success and continued growth, adding to its already sizable network of companies utilizing its service, including Under Armour, Nordstrom, Target, Best Buy, Overstock, Macy’s, Gilt Groupe, Ann Taylor, Walmart, and many others. As a result of the acquisition, Perkla CEO Justin Belmon will take on the position of ID.me’s Director of Product Management to lead ID.me’s retail rewards marketplace.

Earlier this year, ID.me raised $7.5 million, which has enabled the acquisition of Perkla and its move into broader markets.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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