DeadSocial: Putting a New Spin on Social Networking

March 10, 2012

11:00 am

This is a little macabre, but it is still an interesting statistic: 3.24% of all Facebook profiles belong to the deceased.  Because death, like taxes, is inevitable, this number is naturally increasing with each passing moment.

London-based DeadSocial has created a software platform around this basic fact of life.  They let you create a range of securely encrypted messages to be distributed on DeadSocial, Facebook, and Twitter once you pass away, ranging from final goodbyes to a succession of messages distributed to yet unborn family members for years to come.

It is slightly creepy…but really practical.  No matter what you think, though, it is definitely a new spin on social networking.

The DeadSocial team pointed out,

“Internet users are increasingly turning to social media channels to publicly display their feelings and emotions. Over the last three years there has been a noticeable trend of users grieving those who have passed away especially on Facebook and Twitter. This is as true for celebrities and high profile individuals as members of the general public.”

Like I said, practical.

They’re not the first ones to think of this: Facebook launched something similar a month ago, which has already attracted more than 40,000 active users. However it has a very basic functionality and only allows one message to be distributed – via Facebook, of course.

DeadSocial, on the other hand, is more focused on creating and extending your online legacy rather then creating one farewell message.  If you’re interested in learning more about DeadSocial, make sure you seek them out at our Tech Cocktail SXSW #StartupLife Celebration tonight.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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