How to Design a Successful Kickstarter Campaign

September 11, 2015

2:00 pm

Kickstarter is a website that allows inventors, business owners, and freelance creators from around the world to turn their projects into a reality. This is accomplished by allowing people with ideas of all kinds to pledge money to see the goal to its end, which will be released to the creator once the project has come to fruition. In 2014 alone, over $529 million was invested into Kickstarter projects, totaling at over $1,000 a minute. This resulted in more than 22,252 projects being successful due to these contributions from strangers, friends, or family – and the numbers are growing every day for 2015.

If you have a passion project, a visionary idea, or something new to offer the world, Kickstarter can increase your chances of achieving this dream – but only if you manage to put together a great Kickstarter campaign. Here are five ways to help you design a successful Kickstarter campaign:

1. Be Personal

It’s crucial to stand out against other Kickstarter campaigns vying for these donations. Why should an investor give their hard-earned money to you and not someone else? Your first step is to get your name, your face, and your story out to the public. If investors can look someone in the face who’s presenting the project they’re passionate about, then they’re more likely to trust them and pledge to the cause.

Be sure that your video is high quality and professional. While it may be tempting to save money and time, the higher the quality of your video, the more competent you will appear. This inspires faith in those donating to your project, as it makes you look capable and competent – someone they can trust to make this project into a reality, rather than a failure.

2. Offer Many Rewards

Kickstarter isn’t a place for charity. In exchange for these pledges, you must offer a reward of some sort – whether that’s a t-shirt, a poster, a coffee mug, or a unit of the project itself. The main reward is playing a part in a project’s success, but until then, they deserve something small for their contribution. The most successful Kickstarters offer a reward for every pledge of $25, as investors can usually part with that amount without afterwards struggling with the rent. Donating $25 is much more reasonable than $100, and will attract more investors.

3. Do Your Math

You’re asking supporters to trust you with their money, so be ready to share your plans, costs, and budget publicly, so they can see exactly how their money will be managed. Before you ever begin your Kickstarter, tally up the funds needed and present this to each new investor. This will instill a sense of professionalism and competence, encouraging investors to trust you with their hard-earned cash. This also serves as an inspiration, as they can see the end goal and the path to reach it, which is far more encouraging than a single dollar sign and a vague method of accomplishing it.

4. Be Realistic

Now is not the time to be greedy. It’s important that you decide exactly how much funding is required to make your project a reality. While $50,000 might make your project happen with a comforting cushion, if it can be done properly with $30,000, then ask appropriately. This smaller budget will make the goal more realistic to your investors, and they will be more confident in your ability to reach the goal.

5. Stay in Contact

Staying in touch is vital for two reasons. Your Kickstarter campaign supporters will feel like a part of the project, and they will see how their investment is making a difference. It’s important that those who donate feel like they are accomplishing something with their money; they’ve taken a chance with you, and they deserve to see the results step by step.

Establish a newsletter providing updates and information on the project’s progress, success, and setbacks, and make the newsletter customized to suit each group of investors. This makes you seem friendly and human – a person they are helping achieve a dream, rather than a faceless entity that has just taken their money. Also be sure to answer questions they might raise. If they ask about your computer game, give them the details; if you’re working on a new system for flash storage, then be sure to answer the hows and whys.

It is possible to see your project become a reality, but only if the investing process is managed right. Keep these five things in mind when creating a successful Kickstarter campaign.

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“I’ve been blessed to have a successful career and have recently taken a step back to pursue my passion of writing. I’ve started doing freelance writing and I love to write about new technologies and how it can help us and our planet. I also write for Dell every once and awhile.” – Rick DelGado

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