July 12, 2013
I think that if the Cohen Brothers’ Jeff Lebowski were real, motivated, and professional, he would be Chuck Longanecker. The founder of Digital Telepathy maintains a Zen-like atmosphere where those around him actively work to reach their own goals while helping him reach his.
It is the common problem that we all deal with when starting a new project: how do I determine what my goals are – what is my true north? Longanecker and the folks at Digital Telepathy believe that you must design a map that points to your ultimate destination much like a compass.
By putting soul into your work, empowering others’ potential, and living life to the fullest, we can continually strive towards betterment. Remember to celebrate hitting your waypoints, follow your values, and eliminate friction along the way.
Longanecker and his team have put it all into a formula so that we might set, follow, and reach our true north on our journey:
Betterment = (Simple + Compelling) – Friction
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