October 5, 2015
This article is not just focused on getting high rank with search engines like Google and having a lot of traffic to your site, but rather, it’s about building a brand for long term. Without further ado, let’s get started with these simple but powerful steps in brand building.
Show up your expertise:
For us to create an absolutely great brand, we have to be our absolute best with our skills. Start to read, study and flex those muscles of your skills to widen up your expertise. Having the confidence of an expert is absolutely important. Use your product to self-check and know firsthand what needs to be improved. Your personal experience with your product will allow you to learn the consumer’s language and voice without them telling you.
Here are some tips on how you can showcase your expertise:
Start a blog:
Your blog has to be in the same domain as your company’s website [Example – http://www.webdesigningx.com/blog/]. This will prevent any confusion on the side of your customers and will ensure that all the benefits of that blog will be directed to your company.
Be detailed with your posts to get some footing. Screenshot, use charts, graphs and other methods to show the readers you’re a clear expert with your niche.
Guest posting is another way of telling to the world that you’re an expert. Most of the time, only authors with proven track record are allowed to guest post. This will also give you the advantage of strategically placing your blog in places where ideal customers may be looking.
You must have at least two blogs a week. To attain this goal you need to do some research and know the best people. Contact at least ten people weekly and tell them your interest of guest posting.
However, before doing that, ensure that these blogs accept guest posting and communicate properly your topic. Remember, you need at least 20% positive response.
On the final note, attach your personal image or at least your company logo. Do not forget to add the link to your company. Guest posting will be a waste of time if you forget those.
Participate in a Community:
Be active in the web community! You don’t have to show “your presence” in every topic, genre or industry. Concentrate on your field and be an authority!
If your focus is SEO, then at least comment on five SEO blogs each day. And I don’t mean generic comments – it should be detailed and full of useful information! Make the conversation lively and active.
You can also participate in SEO forums by answering at least five questions each day. Like blog commenting, make sure our answers are detailed and useful.
Create white papers and beginner’s guides:
Don’t mind giving up free information. Consider these as investments in your brand building process. Make useful guides that people will truly appreciate. An intelligent way of doing this is by making downloadable guides for people to pass around their company. You cannot underestimate the power of word of mouth!
Building a brand through linkable assets:
Linkable assets are your site’s great content that will allow natural links which in effect will continue to attract traffic to your site. Make your site a valuable “resource pool” that users will find very useful and make them feel proud to link into it.
Samples of linkable assets that a site can offer are as follows:
People / Professionals/ Authorities/ Experts – they are those who already made some or even great contribution to other brands or customers. They have their names as respected authorities of their field. Typically, they are commonly cited in blogs, posts and forums. They are easily identifiable and may create strong links for you.
Brand Building Tip: Make sure you always check your email. You don’t even know you received an invitation for an expert interview.
Talks and Seminars – The talk of the town events, gatherings or seminars. These are very useful eventualities that naturally attract links to your site especially if these are heavily promoted over the web or social media.
Free Guides and Resources – as we have discussed earlier, invest on free but USEFUL guides, lessons and resources. These naturally attract serious people who will be very grateful to your generosity of sharing your knowledge and expertise.
Infographics – Visualize your data! Hard to digest information presented in the form of text will surely force customers out of your site. Detailed information is important but you cannot afford forget its proper presentation. If you are able to visualize your data neatly and properly for your users, people will be attracted and naturally share your matrix with everyone else.
Brand Building Tip: Don’t forget to share your own infographic to various social networks.
Use Videos to Engage With Your Customers:
You have two best options if you don’t know how to create a quality video presentation yourself.
- Contract a professional video company – more expensive (about $5,000 – $25,000 per video), and can take months before completion.
- Approach freelancers – cheaper (anywhere from $500 – $2,000) and can finish within a few weeks.
If you are on a budget, you can always approach freelancers. Savings on video development is critical as you will surely need funds for future editing. Modifying your video normally happens over the years and a good freelancer can save you thousands of dollars doing it.
Optimize Your Social Profiles:
You can create your profile on LinkedIn, Twitter, Facebook, MySpace, Digg, Reddit, Hacker News, etc. There are hundreds of social media platforms over the web you can choose from. Creating profiles will not hurt and will surely attract links to your site.
Brand Building Tip: Participate on social networks by answering questions related to your niche. This increases your brand awareness.
Advertise Your Brand With Local Directories:
Research for local directories specific to your site. Consider your niche and web content then match those with the directories. The following are examples of generic directories where you can place your site information:
- Yahoo Directory
- Yellow Pages
- Visual Loop
- Better Business Bureau
Satisfy your customers through product innovation:
More than a goal, promote a culture of continuous innovation of your products and systems. Invest on research; improve your existing line. Promote higher quality of life and value for money for your customers!
Example: Product Innovation by Starbucks Coffee – Starbucks’ people strives to have a strong zeal to let consumers enjoy the best coffee experience. They improve flavors to suit customer taste and advance technology to stay at the top through the years.
Brand Building through Affinity:
We normally remember pictures, faces and even mascots and associate them to a brand. This is called affinity and it really works. Below are some examples of popular affinities which I bet you don’t dare to forget.
I hope you enjoyed reading these 7 easy steps to developing your brand. How about you? In what way do you build your own brand online? You are free to share some thoughts.
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