6 Digital Marketing Strategies for Your Human Resources Department

October 12, 2016

9:15 am

Marketing your business is an essential part of overall company performance, but have you ever stopped to consider the way you market available positions? In any competitive industry, it’s essential that you attract top talent. So how do you go about letting the modern job seeker know that you’re hiring?

Talent is the key to any successful startup. And if you want to start attracting better employees, make sure to employ these digital marketing strategies:

Start with Social Media

Did you know that 79% of people use social media as part of their job search? This may seem like an overwhelming number, but the very definition of social networking makes it an ideal place for people to start looking for work.

Naturally, personal social networks like Facebook and Twitter are a great way for people to let their friends know that their company is in the market for fresh talent. But it’s not just about friends helping each other out. More companies are using social channels as part of their own marketing efforts – and that includes advertising positions available.

Company pages and profiles are a great first introduction. Job seekers can gain a real sense of company culture, plus they get a glimpse into what it is you do. The rise of platforms like Pinterest and Instagram as brand portals also makes them useful for HR marketing strategies focused on showcasing work in a creative, visual way.

Just make sure that you dedicate as much time and effort to your social output as you would any other communication, otherwise aspiring employees might just ignore your friend request.

Learn to Love LinkedIn

LinkedIn was one of the first truly effective corporate social networks, and has become the foundation of digital marketing efforts from a human resources perspective.

Unlike portfolio sites like Behance, which tend to favor creative portfolios, LinkedIn allows people from any industry to post their work history. From awards and volunteer efforts to status updates and formal CVs, LinkedIn is home to a staggering amount of people looking for work.

Again, you also have the freedom to create a company page, or your HR team can do some digging and see who is in the market for a new opportunity, and start the recruitment process. Include LinkedIn in marketing your positions and get ready to do some serious talent stalking.

Upgrade your Website

If your online marketing efforts across LinkedIn and other social channels is effective, you will need to direct prospective team members to your website. Home page is your chance to cement the impression you’ve made. You need to ensure that it is impressive and informative. Most people will visit your site to get more info on positions, background about the company itself, and potentially get in contact, so make sure everything is intuitive and easy to use.

Upgrading your website through SEO should also be part of your marketing plans. Taking the necessary steps to make sure people can find you through tactical keyword bidding and accurate meta tagging will boost the number of resumes you receive.

If you have the coding ability, it is also worthwhile building a direct upload system into the site so that users can contact you with supporting documents quickly. People will often pass up an opportunity if it’s difficult to take that first step, so don’t run the risk of missing out on a great candidate.

Get Tactical

There are numerous platforms where aspiring job seekers can upload their resume for distribution by recruitment experts. These sites generate huge amounts of traffic, and many of them offer great ad placements that are ideal if you’re marketing your company.

Depending on your relationship with the publisher, you should be able to create enticing marketing messages and placements to make sure you get noticed. Be sure to make these placements as relevant as possible though, otherwise they run the risk of becoming ineffective. Marketing vacancies on sites built to market job vacancies is a simple way to generate awareness among the right kind of user.

Invest to Get the Best

As much as a great digital marketing strategy will help you gain traction with talented people, you need to be aware of the fact that you are competing with companies across the globe. This means that you’re going to need to put some money behind your marketing placements so that you stand out.

It might be a little painful, but if your digital marketing efforts help you track down the perfect team member for your business, then surely it’s all worth it, right? After all, you have to spend money to make money.

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AJ Agrawal is an entrepreneur, speaker, and writer. He is the CEO and Co-Founder at Alumnify Inc.

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