DigitalX Brings Mobile Payments to Underserved Markets

June 23, 2016

2:50 pm

In many parts of the developing world mobile payments and transfers are not only more widely accepted, they were well ahead of the game on initial implementation. When mobile payments first launched in Kenya in 2007, it was as simple as a credit system and transferred through text messages.

As mobile payment adoption grew and trends upward, so did the need for better security and better transfer rates, which are historically based on brick-and-mortar banks and standard remittance organizations such as Western Union. Report after report also shows that these small transfers would come with an average fee of 7.53 percent. In prior years, fees could be up to 10 percent, and thus catapulted the need for market disruption.

DigitalX, formerly a Bitcoin-based digital payments company and Bitcoin miner, last year put their stake in the ground to tackle this particular issue, but infused it with their learnings from Bitcoin’s blockchain technology. Now a FinTech company, DigitalX is making blockchain remittance a possibility through the use of their app, AirPocket. To gain a better understanding of how DigitalX is utilizing this technology and why the market needs to be disrupted, we sat down with their CEO and Cofounder, Alex Karis.

Understanding Blockchain Remittance

One of the more technologically sound and accepted component that came from Bitcoin was its blockchain. The blockchain is a public ledger of sorts that shows every Bitcoin related transaction that has ever occurred.

Beyond this, it does get a bit complicated, but it’s one of the foundations that DigitalX, even Visa Europe, in an effort to make transferring small amounts of money feasible. For Western Union, they play the final step, taking a currency transfer and turning it once again into a physical currency.

For DigitalX they use a fiat currency, but rather than paying a ridiculously high fee at the end, it can be exchanged to top off mobile minutes data, and into the future even pay other utility bills.

“Through the use of our tech it produces an air code, and that code can be redeemed for currency at the destination. US to Mexico, etc. then redeem the code in app for credit in their currency. From there, they can use a billpay feature to pay things such as utilities (currently just mobile right now). Mobile bill pay is skyrocketing at $600 billion this calendar year, and set to hit $4 trillion by 2020,” said Karis.

Not only is DigitalX bringing mobile payments to under-served markets, their focus is not specifically on the technology, but the usability to the consumer. In most cases they don’t even discuss how or why the blockchain works, it’s just about ease of use.

Challenges from Pivoting

When Bitcoin mining became less effective, DigitalX was forced to pivot. Having already accepted outside funding, their first initial hurdle was to get buy-in from their current backers.

“But once they did, we got tremendous support,” said Karis. “From a development standpoint, what was challenging was that the new app had to be more robust, to work with the compliance infrastructure in US, be more robust to work with US banks (due to the fiat component), and had to staff up for that. Finding the right developers has been a challenge, finding the right quality.”

Prior to Blockchain Remittance

Before Alex and cofounder Zhenya Tsvetnenko joined forces on DigitalX, the duo worked together in the mobile marketing industry and quite a few other projects. Later in 2013 they got together in California to discuss how mobile was evolving and the role digital currencies were starting to play. They made an initial investment into bitcoin mining hardware, even receiving outside funding to support the mission, all before the process would become unsustainable.

“We were able to see a return on their investment that was quite healthy. To close out the investment we were able to liquidate the coin into cash. Converting to US dollars. It was enough to say wow, this is a pretty special opportunity to make that investment in a quarter with a positive return,” said Karis.

Bitcoin mining hardware become costly, as did the power to run it, which eventually overpriced the value of the bitcoins it mined. With software already in development, a mobile wallet, they began to shift their business plans with buy-in from their investors and the rest is history.

The Future of DigitalX

As the FinTech market continues to expand and organizations find new ways to disrupt components of our financial norms, we were curious what plans DigitalX had for the future. In standard startup form, we didn’t squeeze too much out of them.

“New solutions are going to be built around the blockchain,” said Karis. I can say it will have a P2P [person-to-person] component to it, and it will go far beyond what we are working on today. We are working very closely with household names in Mexico, to service the poor infrastructure with the future of AirPocket.”

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Elliot is an award winning journalist deeply ingrained in the startup world. He also runs a non-profit, Digital District, which focuses on improving professional digital literacy in DC. You can contact him by email at elliot(@)elliotvolkman.com or follow him on Twitter @thejournalizer.

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