Discover a Community Shopping Experience at Svpply

June 3, 2011

1:30 pm

I love using Facebook, Twitter, and other social sites to discover what products and services my friends are using and talking about. That’s the idea behind Svpply, a growing community of people discovering the products they love.

Svpply helps you keep track of the things you want to buy, or you can browse a personal feed of products from across the web, discovered and filtered by the people and stores you find interesting. If you find someone whose taste you admire, you can follow them for future tips and finds.

This community of tastemakers is currently pulling products from 7,000 of their favorite stores, so you can have a unique shopping experience while discovering products you didn’t already know about.

Svpply is the latest creation of 27-year-old New York based entrepreneur Zach Klein who’s companies include Vimeo, Busted Tees, Svpply, and CollegeHumor. He also helped build Boxee.

Svpply is becoming a community of curators to help you discover the coolest products. And, if you’re the one with a flair for the fabulous, you can guide the rest of us with your impressive tastes. Pretentious? Perhaps. Fun and addictive? Yes, and yes.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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