May 14, 2013
Whether it is for the office quarterly review meeting, or a 4th of July bash, choosing and organizing an event’s catering is one more pain that you could do without. Chris Collins and Carly Chamberlain created CaterCow to provide a marketplace for consumers in need of catering to discover and order the perfect catering solution from over 400 caters.
CaterCow standardizes pricing, display, delivery, and communication for users, getting rid of the hectic search for, and phonetag with, caterers. Unlike competitors that specialize in high-end catering or corporate catering and use bidding models, CaterCow is for every catering need on the spectrum and uses a search-based model because, well, bidding for caterers is also frustrating.
Tech Cocktail asked cofounder Chris Collins about CaterCow and launching a startup.
Tech Cocktail: In the length of a tweet (140 characters), tell us why we should use CaterCow.
Chris Collins: CaterCow has awesome food. You’re hungry, I know it.
Tech Cocktail: What is the weirdest event that was catered through CaterCow?
Collins: A user ordered a caterer for Canadian Thanksgiving. Who knew that Canadians had their own Thanksgiving?
Tech Cocktail: What is the most encouraging sign of success with CaterCow?
Collins: We keep a huge whiteboard full of positive quotes people say about our company. The whiteboard is currently full. That, and revenue growth.
Tech Cocktail: What is the biggest advantage and biggest disadvantage of being based in New York City?
Collins: There are an amazing variety of businesses that need catering, from small startups to huge law firms. There is also such a huge and delicious food scene that ensures we have lots of good supply. The biggest disadvantage is that New York lacks beautiful nature. I think being able to easily disconnect and head into the woods is one of San Francisco’s biggest advantages for starting a company.
Tech Cocktail: What is your long-term, big vision?
Collins: Every purchase will happen directly from a manufacturer or supplier, facilitated by a trusted third party.
Tech Cocktail: What personality trait has served you best as an entrepreneur?
Collins: Being stubborn. Every day there are opportunities for a sane person to quit, but we refuse to give up.
Tech Cocktail: If you had an extra $1,000 to spend on marketing, how would you spend it?
Collins: There is a large cow statue for sale in Brooklyn Heights that we would buy and make the official CaterCow mascot.
Tech Cocktail: What is a quirky fact about you, your team, or CaterCow?
Collins: The cofounders are dating and this is their second company [after Airbnb] together!
CaterCow was a showcased startup at our Tech Cocktail New York mixer.
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