diy Fractional Rebrands as, Improves the User Experience

October 14, 2011

2:30 pm

diyFractional, a NYC-based shared ownership startup I covered back in April, has been rebranded as Not only has the look of the site been updated, from the home page to the listings, but there have been major changes made based on user feedback.

Here is a rundown on the biggest changes:

“There’s so much to the site, it’s a bit overwhelming.” The listings section of the site has been completely redesigned into a social marketplace vs the social network feel that existed before.

“How can I trust this person I met on diyFractional?” User profiles are now integrated with TrustCloud, a new social reputation service, and there’s a new “Background Check” feature on profiles that allows users to run immediate online background checks.

“Where can I find an example of a co-ownership agreement?” The biggest change in the tools section of the site is the contract area.  You can generate a customized co-ownership agreement (a legally binding contract) that covers all the what-ifs – like what happens if someone isn’t paying their share, or if someone wants out of the partnership. Having an agreement like this in place is absolutely key to avoiding a nightmare down the road and should resolve major hurdles for potential users who have hesitated using the service.

If you’ve thought about signing up but haven’t yet for whatever reason, do these changes make a difference?  Let us know and leave a comment below.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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