Don’t Just Bookmark a Website, High Five it Using Markerly

June 1, 2012

3:00 pm

With the huge amount of articles we share with our friends and colleagues every day, a way to highlight the main points would make the reading experience much more efficient for everyone.

I have been using a browser app from a startup called Markerly for the past few days that let’s you do just that – and more.  Besides highlighting webpages and bookmarking them, you can even high five the page by adding icons to it.  You can also add localized  conversations to a website and live chat directly on the page you are visiting to mark localized content.

Recently I was sharing the news that a friend was profiled on a local website, but I had to tell people to scroll down to the third story. By highlighting the text, users were immediately brought to my highlight on the page, instead of scanning it to find the right content. With Markerly I could share it on Facebook, Twitter and the Markerly feed.

Here is a Tech Cocktail post that I marked up as an example, and of course High Fived as well. Bookmarking has come a long way. The days when urls were shared through emails with all of your friends and family are long gone.

DC-based Markerly was founded and created by Sarah Ware, formerly of LivingSocial, and Justin Kline and Rahf Noor of AddThis. To get an invite, go to – they open to the public on Monday, June 4.

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Shashi Bellamkonda is the Chief Marketing Officer at Surefire Social. He is also an adjunct professor at Georgetown University. Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.

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