June 16, 2011
Formative Labs, Inc. announced today the beta launch of Double Impact, a new Facebook Connected site that allows consumers to earn money for their favorite charities by completing simple tasks that decrease their energy usage and increase sustainability. All the money is given by brand partners, so users never have to open their wallets.
With Double Impact’s innovative dollar-for-dollar matching program, users can choose from several causes, such as cancer, environment, health, wildlife and others. Brands donate money to charities for every action taken by participating consumers. The charitable donations are financed by leading sustainable brands like Treehugger, HappyFamily Foods, Earthbound Farm and Goodguide.
After logging in through Facebook, users can earn “Impact Points” by completing simple everyday actions, such as buying sustainable products and services, taking quizzes about energy and sustainability, or simply checking-in at environmentally-friendly locations like farmers markets or public transit. Double Impact can even tie directly to your utility account to track energy savings – the more energy you save, the more Impact Points you earn.
According to Jessica Alter, founder and CEO of Formative Labs, the whole idea behind the site is to literally double the impact of your everyday actions. Completed tasks “not only count towards your cause, but also towards saving the environment.”
As Double Impact connects brands with consumers and their social networks, the result is a win-win for all parties involved. Users can earn money for a cause they’re passionate about, and participating brands get recognized for their good deeds through engagement with their customers’ social channels. It’s not just good for business, it’s good for the world.
There’s something to be said about the networking effect at work here. Double Impact harnesses the power of the social Web – and users’ everyday social interactions – to make meaningful change and produce real-world results. The site ranks your impact versus your friends’, and you can post your completed challenges and how much you’ve earned for your charity on Facebook and other social media channels. A little friendly competition could go a long way.
Learn more about Double Impact and how it works in the video (below).
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