Drive Audience Participation with Loyalize

May 31, 2011

5:30 pm

Getting consumers to interact with your brand is every marketer’s dream. Interaction and participation create loyalty, which can be difficult to earn in today’s crowded marketplace.

Loyalize is a real-time participation platform that helps businesses reach and activate consumers anytime, anywhere through their connected devices. Loyalize combines the proven tactics of promotional rewards with real-time “gamification” to motivate audience behaviors. You choose social experiences, such as games, polls, trivia, and competitions, and give awards such as coins, badges, and achievement levels, for participation. Activites such as watching a video, reviewing content, or posting to Facebook can also be rewarded through Loyalize. Consumers can even earn real rewards like merchandise, coupons, or other retail incentives with the Loyalize redemption portal.

Loyalize offers companies an analytics feature to find out how audiences are responding to their brands and products. You can track how consumers engage with social experiences with detailed reports segmented by geography and demographics. You can also identify the most influential customers based on social activity, including how many people they convince to purchase and/or engage with your products.

Check out this video about Loyalize.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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