April 18, 2012
How would you like to earn money towards your college tuition and for charity – while gaming?
At the non-profit/for-profit gaming and tuition relief startup that is Grantoo, you can do all three at once. Co-founder Dimitri Sillam used a story to demonstrate how well this platform works:
“The first winner of a Grantoo contest won $2,000 towards tuition in 1 hour, which would have taken him 245 hours of working in the school cafeteria to earn. He was absolutely amazed by it.”
When Sillam was in college, he realized a lot of his friends were in trouble paying back their loans. At the same time, they were paying games all the time, and advertisers were on campus trying to convince them to buy their products. “It took a long time to come up with the concept for Grantoo,” Sillam said, “but when we added the charitable giving element to our core idea, I knew we had hit on a great idea.”
A new contest is launched every day, sponsored by a brand that provides the prize money (Grantoo develops all of the games in-house). Winners are asked to donate 10% of earnings to charity, but Sillam said the average amount that students donate is actually around 30%. Last week, Grantoo contributed money to buy 150 Cholera vaccines.
Meanwhile, the brands that want to reach college kids get a lot of marketing exposure – everyone in your network and on Grantoo will see that you got money from Brand X – and it only costs brands $1.25/user.
Grantoo is currently available on 40 campuses, and in May, the platform will be opened up to every college in the US, which numbers about 3,000. When students earn prize money, a check goes directly to their college or university, never to the student; money can then be used towards tuition, books, or room and board.
If you’re in college, check it out and let us know what you think – leave a comment below!
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