April 22, 2015
The first ever Earth Day took place on April 22, 1970 – 45 years ago today – and activated 20 million Americans from all walks of life to launch the modern environmental movement. Since the first Earth Day, the movement has only gotten stronger and we’ve seen countless people, organizations, and companies jump on board to celebrate our wonderful planet.
This year, Zappos and Newton Running are giving children access to Learning Gardens in their schools by selling a specially designed shoe exclusively on Zappos.com. The shoe itself is bright, colorful, and designed to reflect the modular and curvilinear design of the Learning Garden beds.
“Earth Day is the perfect day to support an organization that connects kids to real food by giving them access to a school vegetable garden,” says Tony Hsieh, CEO of Zappos. “I love what The Kitchen Community is doing for students nationwide and am thrilled to be able to support their mission by selling and promoting the Learning Garden Shoe by Newton Running on Zappos.”
The sales of the shoe will support The Kitchen Community, a nonprofit organization the builds Learning Gardens in schools with the mission of community via food. That is, Learning Gardens combine edible schoolyards, food education, and an outdoor classroom into one beautiful space for children to learn about gardening and sustainable foods. Hugo Matheson and Kimbal Musk, cofounders of The Kitchen Community, will have their personal signatures inscribed on the inside of the shoe as well.
“We are committed to a higher level of accountability and to partnering with organizations that strive to make the world a better, more sustainable place,” says Craig Heisner, President of Newton Running. “We created the Learning Garden Shoe for The Kitchen Community because we believe in its mission to create a future where youth has the opportunity to play, learn and grow in healthy communities.”
For every pair of Learning Garden Shoes sold, Newton Running will fund one child’s access to a garden in their school.
“Zappos and Newton Running are two extremely conscious companies that are focused on building a healthier future for their communities,” says Musk, CEO. “Together with Zappos and Newton Running, we hope to raise enough money this Earth Day to fund 1,500 children, giving them access to a Learning Garden in their local school.”
The Learning Garden Shoe by Newton Running is available in both Men’s and Women’s styles and sizes, retailing for $110 each. All proceeds from the Learning Garden Shoe will go directly to giving children a Learning Garden in their school and neither Zappos or Newton Running will retain any profits from this charitable endeavor.
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