6 Things You Need in Your Editorial Calendar

July 7, 2017

6:30 pm

Churning out fresh and relevant content is a vital step for business success. It can help you engage customers, boost your search engine ranking and enhance your overall branding. Given the competition in this space, getting it right and managing the content publication process is key.

A regular content flow, can help your business build a reputation, attract new customers, increase customer retention, and improve SEO. But you need a plan, and an editorial calendar to ensure the content is consistent.

Without adequate planning, holidays, sales and other important dates can sneak up on you, leading you to wonder why you didn’t write a post about a specific topic. By mapping out your schedule, you can plan ahead and look at the bigger picture, keeping you organized and ensuring your customers get the content they want.

Having an editorial calendar also allows you to plan out things other than blog posts, such as email marketing campaigns and social media posts. By including all types content on your editorial calendar, you can ensure different forms overlap to increase customer awareness on a certain topic. Here are six things to include in your editorial calendar:

Blog Posts

Blog posts are at the core of the content strategy for many businesses and are a great way to publish content consistently. Bear in mind the seasonality of content when writing blog posts. It’s a great way to boost your on-trend branding and capture customer attention.

Social Media Posts

Although you may be sharing your content on social media, you may not have a plan to use it to its best advantage. With CoSchedule, you can create your social media messages while you blog, including scheduled posts once your content goes live.

Email Marketing Campaigns

You can use your editorial calendar to plan out a full year’s worth of email marketing. It lets you coordinate all the different elements of your marketing, for example, by sending emails to announce a product launch, webinar or new blog post.

E-Books

You can also use your editorial calendar to decide how many larger pieces of content you’ll produce each month or year, like e-books, which are usually created as comprehensive guides on a particular subject. A lot of businesses create an e-book landing page describing what the e-book contains before asking for an email address in order to access it. This gives you the additional benefit of putting visitors in your email marketing stream.

Webinars

Although ‘editorial’ generally refers to written content for publication, your editorial calendar is equally fit for assets like webinars. As well as being a great way to build your email list and keep your subscribers interested, running webinars can show a little personality behind your brand.

Infographics

As with webinars, your editorial calendar can be for more than just blog posts and written content. Infographics are great for presenting data in a visual way and tend to take a dry or complex topic and turn it into something colorful and engaging, while drawing on facts and statistics.

Read more about developing content for your company at TechCo

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners.

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Arash Asli is a co-founder and CEO of Yocale.com, an online scheduling and marketing platform for small businesses.

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