Intel’s Ekaterina Walter: Fail Your Way to Amazing Things

March 15, 2012

1:00 pm

As you’ll see in the video below, Intel social media strategist Ekaterina Walter is excited by the power of social media to connect us and help us “co-create” the products we buy from brands.

A self-proclaimed “restless soul” with a passion for transcending cultural boundaries, Walter shared her excitement at our SXSW #StartupLife Celebration. She discusses the challenge of scaling social media strategy, whose work inspires her, and why it’s okay to fail – especially for big brands. Watch the video featuring Intel’s Ekaterina Walter.

You can find more of our coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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